Packaged Goods Sales Promotions - Trade (Account Specific)
Looking for ways to secure support at retail?  Need to respond to a major customer's
request for an "exclusive" program?  Then you should consider Trade or "Account Specific" sales promotions as part of your overall promotional marketing strategy.

Wal-Mart account specific in store poster
What are Account Specific Promotions?

n    Account Specific promotions are customer specific - no
     other customer in the area, region, or market will have
     the same promotional offering

 n    Account Specific promotions can be as simple as a one
     store special, supported by the manufacturer to clear out
     excess inventory

 n    Account Specific promotions can be executed through-
     out the complete chain or by region

n    Account Specific promotions can include a broad range
     of tactics.
Account Specific Promotion Tactics:
  • In-store Demonstrations and Sampling events
  • Special Character store visits
  • In-store contest or sweepstakes
  • Regional or chain wide contests or sweepstakes
  • Bonus offers including:
    • GWP (Gift with Purchase)
    • PWP (Purchase with Purchase)
    • Near Pack Premium offers
    • Multiple purchase offers
    • Complimentary product purchase offers
  • Special packaging
  • Special models/designs
  • Exclusive Rebate/Premium/Mail-in Offers
  • IRC and Cross Coupons
      n    Account Specific promotions can also be an "Overlay" to a "National"
          promotion by providing Account Customization - make it a special promotion for
          that customer!
  • Added value offers
  • In-store activities
  • Chain wide extensions
      n    Account Specific promotions can also be specifically designed just for the
         Trade, without consumer involvement.
  • Display contests with prizes can be employed to drive significant secondary display and
    creation of an in-store event and focus
Our understanding of Account Specific promotions is one of the significant added value benefits we will bring to your promotional programs.
Contact SPS through or call 1-877-885-0989 to find out more about Account Specific promotions and how SPS can help
© 2008 Sales Promotion Services Inc.