Success Stories: Trident Gum and McDonald’s Restaurants

10,000,000 Samples
The Largest 3rd Party Sampling Program in Canadian History
McDonalds Trident promotion tray liner

  The Objective:
    Adams Brands, manufacturer of Trident Sugarless Gum, had recently secured the Ontario
   Dental Association’s support which stated that “chewing sugarless gum after eating
   helped prevent cavities”. This first ever endorsement, within the gum category, was a
   huge brand benefit that needed to be communicated.

   The Solution:
    SPS was to secure a partnership with the largest fast food (QSR) company in the world,
   McDonald’s, to deliver ODA endorsed Trident Sugarless Gum to consumers at the “eating
   occasion”. 

   In addition, SPS arranged for the largest third party sampling program in Canadian history,
   with over 10,000,000 packages of Trident Sugarless gum being distributed through
   McDonalds Restaurants of Canada.

   SPS secured Trident’s participation in McDonald’s full media campaign, including national
   television in over 70 markets and complete in-store branding through menu board snipes,
   cash toppers, ceiling danglers and tray liners (with individual Trident gum pieces creatively
   represented as the bristles of a tooth brush).

    The Results:

    Trident Sugarless gum was featured in McDonald’s television support, enjoying over 50%
   of the time available within each spot.  The media campaign reached virtually every house-
   hold in Canada with multiple impressions, delivering 750 GRP’s of TV support per week. 

   The Trident brand benefit / endorsement by the ODA achieved record level awareness
   and sales. As a bonus, McDonald’s enjoyed a measurable increase in the sales of Extra
   Value Meals (Trident Bonus) during the period.

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   Sales Promotion Services can develop the partnership based sampling solution
    for you.  Contact us through the links above or Toll Free 1-877-885-0989

    © 2008 Sales Promotion Services Inc.