Tie-In (Licensed/Intellectual Property) Promotions

            Sony Ericsson's Tie-in with The Lord of the Rings: The Two Towers!

       Marketers look at the benefits of "Borrowed Interest" as a vehicle to gain consumer’s interest
       and attention.  And why not!  Consumer awareness of movies, sporting events, athletes and
       actors, makes the value apparent. Tying your product to a specific new title may be the
       answer to reaching a broader consumer base.

       What type of properties could be available for marketers today?

• Television properties (Survivor, Fear Factor, CSI, The O.C., Barney, SpongeBob etc.)
         selection based upon reaching your primary target audience.
• Theatrical releases (movies), either new releases in theatres or re-run releases in
         theatres or on television.
• DVD & VHS releases - new releases or re-released titles are available - click here
         to see what Dare did with The Lord of the Rings.
• Books and periodicals (Series such as Harry Potter, Single Title, Magazines)
• Music (Artist, CD, Videos, Tracks)
• Sports - Leagues, Teams, Venues, Events (Olympic Games, NASCAR, NFL, NHL, MLB)
• Other brands (CAT, FORD, Intel, Cadbury)

         Sales Promotion Services = Intellectual Property Promotion Experience.

• We have developed licensed property promotions for a broad range of clients that have
         incorporated New Movies, TV Shows, Comic Book Characters and Sports Leagues.
• The right property may be just what your brand needs to reach the next level.
• Contact SPS to discuss your licensed property needs.

        SpongeBob is making a big Splash with Dare Foods!

           

       If you want your brand to make a big SPLASH, contact SPS Toll Free 1-877-885-0989

    © 2008 Sales Promotion Services Inc.