Promotion Concept Development

Promotion Concept Development Process
  Promotion concepts are never developed in isolation.  It is only with a clear understanding
  of each of the following components of the overall assignment, can the right "Concept" be
  created. 
     ●  Brand or Corporate Objectives
     ●  Promotional Objectives
     ●  Brand Profile, Image and Personality		      ●  Knowledge of the Target Audience
     ●  Promotion Strategies
     ●  Promotion Tactic
  In addition to knowing the Strategies and Tactics that need to be employed, every
  promotion concept must be relevant to the target audience!

DEFINITION OF CONCEPT:
Main Entry: con·cept
Pronunciation: 'kän-"sept
Function: noun
Etymology: Latin conceptum, neuter of conceptus, past participle of concipere to conceive
1 : something conceived in the mind : THOUGHT, NOTION
2 : an abstract or generic idea generalized from particular instances

the lord of the rings begin the celebration promotion
The Lord of the Rings:
The Return of the King
theatrical release was the entertainment tie-in property for Holiday 2003. The promotion concept and theme centered on "Celebration", encouraging consumers to begin their Holiday Celebrations with Dare!

BEGIN THE CELEBRATIONS WITH DARE
Linked directly to this special season. Telling consumers to use Dare in all their celebrations.

spongebob promotion ad pad mail in offer









SpongeBob SquarePants is another great entertainment tie-in property on which to build a strong consumer promotion provided you are interested in attracting the same
     target audience, Kids, Tweens and Young Adults.

 PICK YOUR TREASURE NOT YOUR NOSE
Linked to a Mail-In Premium Offer tactic has
     direct appeal to all of the target audience groups.

   FREE PROMOTIONAL MARKETING TOOLS
  Let us help you with your next assignment. 
  Call TOLL FREE at 1-877-885-0989 and take a look at our Promotional Marketing Tools, available upon request.  Click on the TOOLS button to send your request.
●    Strategic Promotion Planning Guide
     ●    A Short Cut to a Promotion Brief Guide
    ●    Six Steps to Promotion Planning Guide
   Sales Promotion Services can develop the right promotional concept for your
   brand.  Contact us through  the links above or Toll Free 1-877-885-0989

  © 2008 Sales Promotion Services Inc.