POS Design and Production

POS Design & Production


SpongeBob Makes a Big Splash for Dare Foods - Header Card
Point of Sale materials are the tools you use to communicate promotional programs directly to the consumer at the Point of Sale (in-store). Effective POS can make a significant difference in the overall success a promotion.
Effective POS Required!
Consider the typical grocery store environment, with 25,000+ products on the shelves, with each product facing acting as mini billboards. Now just think about how much time it takes a consumer to walk down the typical aisle - 10 seconds, 20 seconds or maybe even 60 seconds. Now think about how many different "billboards" the consumer passes and how many they actually see! Secondary displays drive sales!!!
POS Items
While there are many different items available to the marketer, the choices can some times be limited by the retailer, who may have a "clean aisles, clean shelves" policy or other restrictions. Working from the product on the shelves to the complete store, here are some of the ways to communicate with the consumer as they travel through the store:
Package flashes (incorporated into the label) Package stickers (applied to the individual product) Bottle Neck Hangers (slipped or attached to the neck of the product) Shelf Strips (inserted into the shelf facing slot) Shelf Wobblers (horizontal extensions from the shelf) Shelf Cards (hang over the edge of the shelf)Shelf Flags (vertical extensions from the edge of the shelf)	End Aisle Header Cards (top end aisle shelf position) Base wrap (various formats and sizes) Side Kick wraps (case sleeves) Tilt backs with header cards Ceiling Danglers Posters DRP (Display Ready Pallets - full and half)

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Contact SPS through CONTACT button or call 1-877-885-0989 and we can help you create effective Point of Sale support for your next Consumer promotion.