Premiums & Incentives

Premiums as Promotional Products

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What Are Promotional Products? Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives
Promotional Product Categories Advertising Specialties Ad specialties have these key elements: 1) an advertising or promotional message; 2) placed on (or with) a useful item, and 3) given with no strings attached. Premiums and Incentives Give a useful item with some strings attached (e.g. buy this book and get a free bookmark) and the item becomes a premium. A promotional product is a premium when it is offered as an incentive to produce a specific action. Recognition Awards Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards. Business Gifts Typically given by businesses to customers and employees, and occasionally, to influentials and suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.

Here's how the survey found distributors reported their sales of promotional-products
by category:

Wearables 27.2%
Writing Instruments 11.8%
Glassware/Ceramics 9.4%
Calendars 7.3%
Desk/Office/Business Accessories 5.6%
Recognition Awards, Trophies, Jewelry, Clocks, Watches 5.5%.
Textiles 5.3%
Buttons/Badges/Ribbons/Magnets etc. 4.4%
Automotive Accessories 3.3%

Other 3.2%
Sporting Goods/Leisure Products/Travel Accessories 3.1%
Computer Products 3.0%
Housewares/Tools 2.8%
Personal/Pocket-Purse Products 2.7%
Games/Toys/Inflatables 2.6%
Food Gifts 2.0%
Electronic Devices and Accessories 1.3%

How much does it cost to put your Logo on an item? Here is a guide.

SETUP COSTS (does not include the actual costs for imprinting )

Silk screening, used on T-shirts, hats, mugs, bags, and pens, is the technique for just about anything that's incompatible with a printing press. Expect to pay screen costs of $50-$100 for each color used.

Offset lithography is the modern method for printing everything from calendars to scratch pads. Depending on the complexity of the job, plate charges range from $50 to $400 per color.

Laser engraving is used for imprinting wood or metal items, such as pens. Technology has both enhanced the quality and brought down the price for this process. Up-front costs range from $75 to $150.

Ball printing is used to imprint items with an uneven surface, such as cameras and tools. You can ball-print just about anything, and the initial costs are similar to those of laser engraving.

Embroidery is the fancy method for imprinting garments. Here you'll find creating an embroidery "tape" costs range from $100-$250 depending upon the size and number of stitches.

Etching and engraving. Etching, which is done with chemicals, and engraving both entail cutting into such materials as glass, metal, or wood to achieve a luxurious, textured image. Costs depend on the depth and area of the etching or engraving.

Premiums as Consumer Incentives

Simply stated, consumer premium promotions use merchandise as the incentive to get buyers to sample, purchase, or remain loyal to a brand or product. Consumers get a value-added offer in one of several promotional vehicles. The main types are:

In-pack, on-pack, near-pack. Merchandise is packaged in, on, or near a brand (used by packaged
goods manufacturers).
Self-liquidator or free mail-in offer. Consumers can either purchase the item at a low cost (thus the
sponsor breaks even) or receive it free by mail as a reward for choosing the brand (used by many
top names in consumer products).
Continuity or frequency program. The premium is given to loyal consumers as a reward for repeat
business (used heavily by airline companies and hotel chains).
Gift-with-purchase. An item that prompts people to make or increase purchases at the point-of-sale
(used by fast-food restaurants, telecommunications companies, cosmetics companies, and
other retailers).
Sweepstakes, contests, games. Promotions with prizes that get customer attention and generate
increased response (Web sites, clothing retailers, CPG companies and others).

Here are some guidelines when selecting a premium item:

Offer premiums that enhance your brand, making it easier to prepare, use, store, serve or transport.
Capitalize on the equity of your brand's logo, mascot, or promotional character by incorporating it into the premium item.
Avoid generic items that are readily available at retail.
Choose premiums that are especially suited to your brand (important for ensuring a strong consumer response).
Whenever possible, offer premiums that promote new or alternative uses for your brand, increasing brand consumption.

If you are looking for Premiums as Promotional Products or Premiums as Consumer Incentives contact Sales Promotion Services through the link above or by calling Toll Free 1-877-885-0989